AFTER THE BUSINESS ESSENTIALS...

Building on everything you learned in Business Essentials, this Chapter takes you through, step-by-step, all the corporate-y business-y stuff most business owners avoid and yet is critical to your business’s success.

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BUSINESS NAMES:

“Many businesses fail simply because they do not have the right business name.”

FIVE KEY ELEMENTS

You will learn the key five elements of a good business name.

Hear the story of a student, who, after years of struggling, took these elements and changed her business name. Within a few short weeks her business boomed!

THE LEGAL STUFF: 

“…and we made it super easy-peasy lemon-squeezy for you!”

NOTE: We have a custom version for each country: United States, Canada (each of the providences), United Kingdom, South Africa, Australia, Germany and New Zealand.

CORPORATE STRUCTURES

Finally understand the difference between the corporate structures and decide which one may be right for you.

Includes websites and links to reference for applications as well as information necessary to help you to decide what is right for you.

We will walk you through, step-by-step, the following:

• Where and how to get the paperwork  for an LLC.
• How to apply and fill out the paperwork – line by line
• Where to send the paperwork so that you are a legal entity

This lesson removes any fear as well as the need to pay someone else (anywhere from $900-$2000) to do it for you.

IDENTIFICATION NUMBER:

This is necessary in most countries. We will explain why and show you what you need to do.

BANKING, PAYPAL, MERCHANT ACCOUNTS and more:

We are going to make it clear and concise for you so that you are professional and smart about receiving money.

CREATING A CORE COMPASS:

This is critical in order to align you, your business, your customers, your employees and your marketing materials. Results include inspiration, joy, delight, happiness and peace of mind.

PURPOSE & PASSION:

Together we are going to create your unique compass. This is highly strategic for your success. It is the fuel to the rest of your business including successful marketing.

• What values do you stand for?
• What is your “Why”? Why are you doing what you are doing?
• What future are your excited to create? What is your big vision?

TEAM OF OTHERS

Sole-preneur? Solo-preneur? Entre-preneur? How to be smart, strategic and design a team that will have your back. Even if you are extremely competent, it is important to have help.

MONEY:

“Money is energy and the heartbeat of your business.” This energy (money) flows through your business. Now you can finally release any fear about what was before unpredictable.

PURPOSE AND PROFITS

Through this course, you will realize you can have both! The truth is your business needs your heart driven purpose AND the energy of profits (also known as money) to thrive.

ABUNDANCE BANDWIDTH

We are going to uncover what your clients think about money as well as what you think about money. This understanding is critical for setting your prices.

BOOKKEEPING & TAXES:

Learn how to transition from receipts in a shoe box to creating a filing system that will save you time, money when audited. (Yes, as a business owner, it is not an “if”, it is a matter of “when”)

LEVERAGE NATURE’S LAWS: NATURE ABHORS A VOID

We will show you a straightforward bill paying strategy that you can start today. It will simplify your life, and just might make you money (as it has done for so many others).

SPENDING AND SAVING:

Understand the flow of money (a.k.a. energy) and how to leverage it as it moves through your business.

THE CLIENT CURRENCY

Guidelines and considerations to help you make healthy professional decisions and always know the correct answer to “Can I afford it?”.

PRICING:

The psychosocial factors of pricing and what controls what you charge.

Establish prices by transcending personal self worth into true Professional Value.

Easy, crystal clear ‘How to’ strategies to charge for your product/service while staying in alignment with doing what you love. Now you can set the perfect price every time!

FAIR PRICES

How to intentionally raise your prices with integrity while bringing in more clients who are happy to pay what your product/service is really worth.

UPDATE: read this blog

CALENDARS  & STRATEGIC SCHEDULING:

CLIENT CLUSTERING

…and other secret strategies to creating fast success without expensive marketing.

You will hear exactly how Jeffrey went from zero clients to a waiting list in less than three months. In less than a year, he was booked out 6 months with a long waiting list. This was all accomplished without any expensive marketing or promotion and leveraging a word of mouth technique that you can start using right now!

TIME MANAGEMENT:

How balanced are you between having healthy work time and healthy free time?

You will be given a great application to help others in your life (who are not self-employed) better understand how to support you as a self-employed business owner.

Before they know what you do, people will judge you and your business in the first two seconds on specific key elements long before they even know what you offer.

Fuel your creativity with understanding smart design BEFORE you start marketing your business and wasting all your money. You will learn what professional designers use to attract the right customers to a business.

This Chapter is what you need to know if you cannot hire a professional or you are a “Do-It-Yourself-er”. If you ARE hiring a professional, learn what you need to know to avoid costly mistakes. 

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HOW PEOPLE ‘SEE’ & “READ’:

Before they know what you do people will judge you and your business in the first two seconds.

COLORS:

What do they mean?

Are they  simply “pretty” or are they professional and creating/going to create you a profit?

Learn what people subconsciously judge about your business at a first glance.

FONTS:

Remember this: a clean creates cash. Learn the art of using fonts appropiately. 

DESIGN:

Understanding the L, C, F, Z of web design.

Creating your promotional materials. Whether you have websites or fliers, you need to have the right format and style.

INFORMATION OVERLOAD:

We all have it and we are becoming numb to advertising.  Your potential customers are no different. Learn how to bypass the overload to connect to new business.

You love what you do. Now lets fill your business with the right people who also love what you do and happily pay you too! This will help you feel confident with those you love to work with. How to attract your peeps, your tribe, your community… those you love and love you back.

The difference between a business that struggles and a successful one is understanding and connecting to the wants and needs of current and potential customers/clients. Most business owners assume they know. This chapter is about creating certainty so you have the tools to promote yourself properly and profitably.

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FROM TARGET MARKET TO AVATAR TO PARAGON:

Why and how to upgrade to serve only those you love to work with.

18 POINT CHECK LIST:

You are about to create and attract your Paragon – your perfect client/customer. Learn how, where and when to market/promote yourself to them effectively.

BENEFITS/FEATURES:

Sweet spot of marketing and communicating how amazing your product/service is letting people know about it. Clarity = Cash. As you create your marking materials you will need to have these answers with key distinctions attract your potential clients/customers.

BIG MISTAKE:

Learn the biggest mistake in marketing and how to avoid making it/continuing to make it.

FROM “EHHH… MAYBE”  TO “YES!”:

Leverage your uniqueness with a proven methodology for going deeper into your potential clients/customers minds. Erase their fear and uncertainty and turn it into excitement to invest their time and money in you.

ENERGY DRAINERS/ENERGY IGNITERS:

How to let go of those who are draining your time and energy and utilize those who are taking action and can ignite your success. 

We will teach you the Universal Power of the Heart.  Then you can supercharge your business.

Learn new and empowering habits that that will transform your relationships  almost overnight and help you to achieve the goals you have set for yourself.

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GENERATING GRATITUDE:

You love what you do. This is great on great days and it can be a bit of a heart drop on tough days. Learn how to flow with an open heart whether your day is about loving or ‘learning lessons’.

INFORMATION TO IMPLEMENTATION:

The simple, ultimate “follow-through formula”! (V+I=O)R2 

Learning what to do is easy. You will learn to master how to follow-through and bring everything you learn into reality. This is exactly how we continue to get it all done.

CO-CREATING HARMONY:

There is a certain harmonic balance between the different aspects of your business. This flow has been a hidden secret that will now be revealed to you to establish a healthy, thriving business.

No matter what phase you are in in your business, you are always marketing and promoting. The question is: Are you doing it strategically, smartly and powerfully well?

If you have a great product/service then people need to know about it in a way that is easy and fun for you to share. This chapter is about how to promote yourself properly and profitably.

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4 FORMS OF LISTENING:

Understanding how your clients/customers learn about what you do will dramatically improve your promotional impact and create engaging marketing materials.

“SO WHAT DO YOU DO?”:

The first three chapters helped you develop the resources for this monumental question. In this chapter, we will give you what you need (in a simple, exciting and clear way) to make your desired  first impression.

CRYSTAL CLEAR:

How to make your marking messages understandable to your customers.

4 SEASONS OF MARKETING:

Finally a simple, smart and strategic method to know exactly when and how to best market to your customers. Now, every time you promote yourself, you will do it successfully.

PROMOTE, TRACK AND MAP:

Downloadable spreadsheets so that you can track what works and what does not  

THE EDUCATE VS ADVERTISE:

We’ll show you a whole new, more heartfelt approach to marketing to your potential customers. Why ‘your people’ may be less likely to buy from your advertising.

DELIVERING AN EXPERIENCE:

Customer experience trumps everything. Honesty and compassion will increase your sales and nurture you when mistakes are made.

BRANDING YOURSELF:

Discover how to create a memorable branding (including a logo and a tagline).

SOCIAL MEDIA VS SOCIAL NETWORKING:

You will understand which to leverage and why.

CREATE ACTIVE FRIENDSHIPS AND RAVING FANS:

We’ll help you find your people… your customers who feel like friends… people who get you and what you love to do. You’ll be able to share your authentic heart, and find success with those who feel like ‘family’. 

WORD OF MOUTH:

Learn to leverage testimonials as the best form of promoting yourself and attracting more of your ‘perfect’ clients.

TOP 5 MISTAKES MADE:

Discover five common mistakes businesses make that can result in a huge loss of money, time and motivation. Learn about them so that you do not have to make them. (this alone can save you thousands of dollars). 

Dreaming feels incredible. Big ideas and grand plans can be so thrilling.  The obstacle so many small businesses face is that their big ideas never get off the ground. The reason? Overwhelm. There’s so much to do, and so little time to do it. This is when we have our attention and intention focus flip-flopped (we explain this in detail inside the course). 

Now is the time to take your big ideas, and make them happen. 

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ATTENTION VS INTENTION:

It is very possible your are putting your time, energy and focus on the wrong thing which is keeping you from growing/moving forward.

OVERWHELM:

In order to avoid getting overwhelmed, you have to get yourself into (or back into) productive overdrive and excitement.

This is about keeping your F.O.C.U.S. (Follow One Course Until Successful)

RIGHT IN FRONT OF YOU:

We will help you to understand the psychology behind inattentional blindness and why it is bad for your business.  We will then help you to overcome it.

HOW YOU B.E.H.A.V.E.:

You will learn about the five important personality traits that can lead you towards or away from success. 

FENG SHUI AND THE WORK SPACE:

We will teach you the power and  importance of how this directly affects your success.

Your business is alive and ready to thrive. Sometimes success is simply about getting out of your own way so that what you are creating has room to manifest. This is about accepting help that is being given and understanding the kind of help you may need.

You will be shown specific tools so that you can transform beyond what is subconsciously holding you back. You are capable and deserve to receive generously and live a happy life.

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COMFORT ZONES: 

A simple tool to see the limits you are putting on yourself and how to evolve past them.

GRRRRR TO GRINS: 

Learn how to move through the “4 R’s” (as explained in the course) and how to handle negativity with love and growth.

OOPS: 

What is logical to you may not be logical to others. Learn how to avoid the path of confrontation.

ART OF RECEIVING: 

Learn how to transcend the struggle of accepting.  We will show you what the art of receiving means in your life and your business.  This way, when a client gives to you (be it a compliment, money, or other feedback), you will be able to receive and appreciate it wholly.  

NO MORE FEAR: 

You have support that you may not even be aware of.  Learn how to fully appreciate people who have your back and have since day one.